Affordable halo cars: make it beautiful, make it right
A halo car is one that will revive a brand. It gives new direction, and while it may not be the car that was sold to the consumer, it’s the reason he/she came into the dealership. It goes with the idea that while you may not be able to afford an Audi R8, it may remind you that an A4 is in your price range. Bob Lutz calls it “shock therapy” for an automotive brand.
In times of slower auto sales, a budget-minded halo car is a great thing to have. Companies want a car that’s cool enough to be a poster is on a kid’s wall and affordable enough to be in dad and mom’s driveway. Great examples are cars such as Honda’s S2000 or the reborn Fiat 500.
So as times begin to get tough, the consumer may be on the fortunate end of seeing a few budget-minded halo cars rushed into production. Yes, the car companies are cash strapped, but there are a few good auto executives out there who know that to sell a car it must be distinctive. In hopes of a few good surprises this auto show season, let’s take a look at two affordable halo cars that did work and two that didn’t work.
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