Eddie Alterman Named New Editor-In-Chief Of Car And Driver
“Eddie Alterman Named New Editor-In-Chief Of Car And Driver”, or at least that’s what the headlines are saying, but what they should probably say is “Eddie Alterman Probably Last Editor-in-Chief of Car and Driver.”
No, this isn’t some personal dig at Eddie. I’ve got nothing against the guy. Hell, I don’t even KNOW the guy, but look at the gig he’s lined up for himself.
The publishing industry is essentially dead. No, it’s not dead yet but it’s circling the drain. Book publishing houses are dropping like flies, and the newspaper industry is going down like an anchor. Have you picked up a magazine recently? Notice what page counts look like. How about subscription rates? So being given the job of running a magazine in 2009 is sort of like being given the horseshoeing concession in Manhattan in 1909. Best of luck with that Eddie.
So not only is he working in an industry being overtaken by time and technology, he’s working for Car & Driver, and let’s face it, their best days are in the distant past.
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