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Icy Saturn Moon Hiding Internal Ocean?

Thu, 23 Jun 2011 23:49:11 +0000

NASA’s Cassini spacecraft has gathered the strongest evidence yet for the existence of a huge underground salt water ocean inside one of Saturn’s 19 known moons, Enceladus.

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Icy Saturn Moon Hiding Internal Ocean?

Lutz dishes dirt on GM in latest Autoline Detroit

Tue, 21 Jun 2011 23:46:15 +0000

Filed under: Videos , Buick , Cadillac , Chevrolet , GM , Pontiac , Saturn Bob Lutz sits down for Autoline Detroit – Click above to watch video after the jump Autoline Detroit recently played host to Bob Lutz , and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business , and talk quickly turned to his role as it related to product development and high-level decision making at GM.

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Lutz dishes dirt on GM in latest Autoline Detroit

Syria: Demonstrators Remain Defiant Amid Widening Crackdown

Mon, 02 May 2011 04:16:20 +0000

Protesters in Syria remained defiant over the weekend, continuing to march against the government amid the regime’s violent attempts to quell demonstrations.

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Syria: Demonstrators Remain Defiant Amid Widening Crackdown

2010 Saturn Aura put on “Hold”

admin — Sun, 29 Jun 2008 10:13:43 +0000

Even if the current Saturn Aura had an imposing launch in 2006, sales were much under expectations. Next generation was supposed to be launched in mid 2009 as a 2010 model and built on the Epsilon II platform. The European version of the future Saturn Aura is the newly launched Opel Insignia. It seems that GM has second thoughts about the launch of the future Aura and decided to put the project on hold.

According to GM Inside News, the company didn’t come with an explanation on why such a decision was made, considering it’s pretty odd to come with such a change so close to the product’s launch.

Saturn to launch new ad campaign to bolster new vehicle awareness

admin — Fri, 11 Apr 2008 15:41:18 +0000

Saturn may have one of the freshest lineups in the industry, but apparently that message isn’t getting across to consumers through the automaker’s current advertising campaigns. In order to bolster awareness about its new vehicles, Saturn will be launching an all-new ad campaign in late April.

Initially, the new campaign will focus on the Aura and Vue, but will shift to the Outlook later in the year.

Saturn sales fell short of expectations last year particularly the Aura and Outlook — something General Motors chalks up to an inconsistent marketing message. “Last year we launched a product every few months in the marketplace,” Jill Lajdziak, general manager of Saturn sales, service and marketing, told Automotive News. “When you do that, you don’t have stability in the marketplace.”

GM sold just 59,964 Auras in 2007, well short of its goal of over 100,000 units.

Sales of the Saturn Outlook crossover were also well off predictions, making it the slowest selling of the Lambda family of vehicles. As of March 1, GM had a 107 day supply of Outlooks, whereas the GMC Acadia had a 70 day supply and the Buick Enclave had a 44 day supply. Despite the new ad campaign, sales of the Outlook could drop even further when GM launches its fourth and cheapest Lambda vehicle — the Chevrolet Traverse — later this year.