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Diamante |
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The Mitsubishi Diamante was first introduced to the public at the Tokyo Motor Show in 1989, and went on sale in Japan in May 1990. It became the second generation Magna, replacing the widened 1983 Galant Sigma manufactured and sold in Australia as a Mitsubishi Verada (the 1987 Galant was downsized, thus leaving a gap in the product range for the Diamante).
There have been rumors that the Diamante was either not intended for a Japanese launch, or it might have been planned as a low-volume model. The reason for this argument is that until 1989, the width of vehicles was a vital indication of taxation class. The Diamante, being wider than the 1700 mm break, would have suffered a large tax penalty against most of its rivals, which were designed to be just under limit. At the time, Mitsubishi's image was also considered less than ideal for the marketing of a luxury car—its most expensive offering that the time, the Debonair, was largely seen as a company car project for Mitsubishi conglomerate executives.
However, the tax situation had changed in 1989, and the Diamante became the surprise hit of 1990. Amidst Japan's bubble economy, many private car owners sought an executive car in a market that had very few new offerings that ye
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